Home shopping shows fascinate me. This is something you may not have known about me. These shows are like watching classic TV shows from the 1970s or B comedy movies. These shows are fascinating and often leave me wondering if they’re saying this. They need to realize how incredibly sloppy and lackluster their actions are. It amazes me. But the answer is no.
I don’t feel tempted to purchase anything that I see on television. They are dispassionate, disengaged, and disassociated from me. They intrigue me, but they don’t draw me in. I want to watch it. And marvel.
There’s so much to see!
Home shopping shows use some obvious-if-you-know-what-you’re-looking-at tactics to get us to buy. We must be honest here and understand that their sole purpose is to convince us to purchase whatever they sell.
Six pillars that influence
Reciprocity – People are inclined to return favors, hence the prevalence of free samples in marketing. We’ve received something for free, so we feel the internal drive to buy something to repay the favor.
Consistency and Commitment – When people commit to an idea, goal, or idea, they are more likely than others to keep that promise. This is because the concept or plan has been established as compatible with their self-image. It is easier for someone to say yes to purchasing something than to make the purchase.
Social Proof People will do what they see others doing. One experiment involved confederates looking up at the sky. Bystanders then looked up to see what they saw. This experiment was stopped at one point because so many people were looking upward that traffic was stopped. It is the idea that if everyone else is doing it, you should too. You should buy the latest smartphone or the most fashionable color/style of clothes if everyone else is doing it.
Authority People will be more inclined to follow authority figures even when asked to do something that is unacceptable. Celebrity endorsements are influential because we perceive the celebrity as an expert or authority figure, even though it may not make sense. After all, what Andie Macdowall might know about anti-aging might not be that important.
Like – People can be persuaded easily by people they like. Cialdini mentions Tupperware’s marketing in viral marketing. People will buy more if they feel like the person selling it. Another thing is that we often like more physically attractive people. Celebrities are often used to endorse products because we like them and think we know them.
Scarcity: Perceived scarcity can generate demand. People will be more likely to purchase if an offer lasts a limited time. They will also feel a sense of urgency and may decide to wait until the offer ends.